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Summer Reading Commercial
Tonight’s the big night – we’re filming our Summer Reading Commercial! We are so lucky to have a great working relationship with our government access channel, who is willing to help us film (and edit!) our summer reading commercial! This year we’re even more excited because they are also creating…
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Library Website Design & Management
First of all, if someone has this all figured out, please let me know! A number of years ago our library website was integrated into the township website as we began using a new server/company. As the library, we have complete control over how/what we design and is added to…
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Branding, Marketing, and More!
As a profession, we are tasked with the seemingly impossible task of keeping up-to-date with technology and remaining relevant in an increasingly screen-focused society. I love technology, when it works! But, keeping the library website, Facebook page, Twitter account up-to-date can be exhausting, not to mention the program/collection marketing we…
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“Telling the Library Story"
I had the distinct pleasure to hear Jamie LaRue speak at our chapter conference this morning. As he states, his passion for libraries began at an early age and after becoming a director if the worst library in the state of Colorado transformed the library into the best library in…
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Marketing Your Library
Marketing has been on my mind for awhile, maybe because it’s such a prevalent topic at conferences, but while I was sitting in on a session about branding your library, I realized that a great program to offer at a conference would be “How to Write an Elevator Speech.” I’ve…
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Philadelphia Library at the Airport
I was walking to my gate on Friday and I cam across the Free Library of Philadelphia… in the airport! Here’s a quick blurb about the idea from the Free Library’s blog. And here’s a great write-up in the Library Journal about libraries in airports (including Philadelphia). I was so…